Welcome!

Andrew Mendoza – Seasoned Product, UX, UI and Visual Designer

core discipline

User Research

I find that initiating qualitative user research provides the validation for authentic experiences. It is where we can stumble on valuable information to create continuous and seamless applications. It is through receiving information and empathy that we deliver relevant designs and experiences that are pleasurable.

Information Architecture

Making sense of information can be very challenging. Untangling data, grouping information and establishing hierarchy can help clear usability issues. I like to use sitemaps, user flow diagrams and taxonomy that can help guide design decisions to inform other designers, product managers and engineers.

Interaction Design

What is the task at hand? Can we minimize actions? Do users feel positive emotions? Are the patterns consistent and align well with our design values? These are the type of questions I ask myself when building interfaces. I find discovery through low fidelity wireframes, storyboards and rapid prototypes can provide a framework to build intuitive interactions.

Visual Design

Setting up a system of color, space and interaction are my goals of visual design. I like to balance design with color, line, shape and texture. Visual design can enhance a simple interaction with a subtleties. This is where I spend most of my time iterating. I strive to make visual designs that are long lasting and informative.

design process

Absorb

Understand. Who? What? Why?

Research

Exploration, analyze, and learn.

Ideation

Synthesize into guidelines. Sketch and explore.

Design & Build

Apply guidelines, specs, color, and patterns.

Refine & Test

Evaluate, discuss, iterate and check goals.

Case Studies

For Eyes Point of Sale System

VIEW CASE STUDY

PC Gamer Buyers Guide

VIEW CASE STUDY

GamesRadar+ Responsive Redesign

VIEW CASE STUDY

Testimonials

  • Drew has the rare combination of talents where he’s not only able to drive user research and think through complex UX interaction but is then able to synthesize this into stunning and modern visual designs.

    Bart Jaworski VP of Product (Future US)

  • Drew’s work combines a fresh modern design style with deep understanding of user behavior. He takes consumer insights and translates them into user experiences that deliver.

    Ray Pawulich Product Lead eCommerce

  • Andrew is always a pleasure to work with. He has an amazing work ethic, very easy to work with, and a friendly personality. He is incredibly talented and creative designer. He has strong personal skills that enable him to work effectively with a wide variety of individuals at many different levels.

    Joei Fiteny Front End Engineer

  • Andrew is a superb asset for any web developer. Not only in illustrating cool designs, but is a proactive time saver who seeks to squash edge cases and ambiguities.

    David Lam Sofware Engineer (Future US)
Interested in Working Together?
If you’re looking for a Seasoned Full Stack UX Designer who enjoys solving design issues, works with authenticity, plays point guard, appreciates form, function, and food – please drop me a line below.
LET’S CHAT